Monday, May 2, 2022

The Embracer Group Keeps Snatching Up Game Publishers

A publisher I've barely heard about keeps quietly buying up other game-makers. This fascinating article on Kotaku by Ethan Gach explains who the company known as the Embracer Group is and how they've been scooping up game publishers for years and then having them make decent games that then turn a tidy profit and keep Embracer Group making dough. They are getting more press as they just bought some studios from Square Enix and the rights that come with the deal. Eidos, Crystal Dynamics, and Square Enix Montreal are all getting sold by Square Enix proper and IPs such as Tomb Raider, Deus Ex, Thief, Legacy of Kain/Soul Reaver, and more are now going to be under the control of Embracer.

Embracer seems eager to let these studios keep chugging along making games (as appears to be the case with previous acquisitions that didn't get too much shaken up either). Hopefully, this won't lead to nasty lay-offs or a bunch of drama and will lead to some cool new games getting made.

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