Thursday, March 5, 2020

That Skyrizi Song Is Weirdly Catchy

Generally when there is an ad for a new medication the music is either just something peppy in the background or an already well-known song annoyingly tweaked to promote the drug--"Oh, Oh, Oh, Ozempic," can go to Hell. Hence, when I first heard the surprisingly catchy ditty, "Nothing is Everything," in an ad for a new skincare drug known as Skyrizi, I was intrigued to learn it is wholly original for the campaign. Skyrizi is meant to help clear-up skin suffering from plaque psoriasis and therefore that means nothing is on your skin...and that's everything. Here, just listen to the ad:

It is almost too happy, but it just kind of works. It could be a song about a bright and clear day, a song about skin, whatever, and that is why the ditty is effective. It isn't annoyingly specific or a dumb rewrite of a popular song, it's just a fun original jam. In fact, if you read the comments on that YouTube video I linked, most statements come from people remarking how much they are surprised they love the tune. I mean, here I am writing about it, so clearly it struck me. I did a moderate amount of internet-searching but am unable to actually find the name of the band or singer behind, "Nothing is Everything." I wish I knew, because should they have an album with other catchy songs I'd give it a listen for sure.

17 comments:

  1. Yeah, screw "Oh, oh, oh, Ozempic!" I'm with you there. As to Skyrizi, I'm sorry, but I absolutely cannot stand the way the singer sings "Things are ge-in clearer"; it's pretentious and annoying AF. Why can't she just say "getting" the way non-idiots do? Other than that, I could deal with the song, I suppose.

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    1. Actually, I think that's the way a lot of us speak that word, with the barest "t" sound. Singing is different, I realize, but this one doesn't bother me.

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  2. ^^^^^ Re: "ge-in," Regina Spektor does the same thing in the theme for "Orange Is the New Black" - "Everyone is wa-in, wa-in on you" Is this now a thing? Is it some kind of Millennial dog whistle or something?

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  3. It sounds like Miranda Cosgrove from that Nickelodeon show.....i Carly
    🤢

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  4. I like this song. It's catchy. When I first googled "Who recorded 'Nothing is Everything'?" the answer was "Nothing is Everything' was recorded by the group, 'Death'
    " Needless to say I was a bit surprised. Glad to find out it's not the same song.

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    1. LoL. I did the same thing, and got the same result. Not really a fan of that version.

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  5. It hits a nerve--a good one-- because it is upbeat. I barely hear the vocals because I just enjoy a nice little EDM riff/hook, if that's what you call it. Clearly I am not the only person that it reached :-) Heck, we can all use something cheerful these days, even if it is background music to a commercial

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  6. It sounds just like Mackenzie Ziegler

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  7. I hate it. The singer has little or no vocal range, it is absurd and pretentious and the braying adolescent who cannot enunciate English is annoying. Brainless.

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    1. Little or no vocal range? We can say that for A LOT of 'artists' these days that make millions of dollars. This is not one of those kind of songs that requires range. It's just a feel good tune. Not an award chasing song.

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  8. I hate it. The singer has little or no vocal range, it is absurd and pretentious and the braying adolescent who cannot enunciate English is annoying. Brainless.

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  9. A great attention getting gingle...and the girl has a great voice

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  10. I LOVE it and even made my own spoof commercial of it on TikTok! catatlantatx

    Next up, I am going to play it on my guitar in acoustic version!

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  11. Anybody figure out who the artist is who created the music?

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  12. I've really liked the song since first hearing it, maybe last winter/spring. And the singer sounds cute as heck to me! Commercial was just on again (doesn't seem to be in heavy rotation these days), and it reminded me to search for the singer (no luck yet), how I got here. She sounds so cute!!

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  13. I like the production, especially at the end of the song where it sounds open, airy and echo-y as they sing "Ohhhhh".

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