Thursday, March 5, 2020

That Skyrizi Song Is Weirdly Catchy

Generally when there is an ad for a new medication the music is either just something peppy in the background or an already well-known song annoyingly tweaked to promote the drug--"Oh, Oh, Oh, Ozempic," can go to Hell. Hence, when I first heard the surprisingly catchy ditty, "Nothing is Everything," in an ad for a new skincare drug known as Skyrizi, I was intrigued to learn it is wholly original for the campaign. Skyrizi is meant to help clear-up skin suffering from plaque psoriasis and therefore that means nothing is on your skin...and that's everything. Here, just listen to the ad:

It is almost too happy, but it just kind of works. It could be a song about a bright and clear day, a song about skin, whatever, and that is why the ditty is effective. It isn't annoyingly specific or a dumb rewrite of a popular song, it's just a fun original jam. In fact, if you read the comments on that YouTube video I linked, most statements come from people remarking how much they are surprised they love the tune. I mean, here I am writing about it, so clearly it struck me. I did a moderate amount of internet-searching but am unable to actually find the name of the band or singer behind, "Nothing is Everything." I wish I knew, because should they have an album with other catchy songs I'd give it a listen for sure.

43 comments:

  1. Yeah, screw "Oh, oh, oh, Ozempic!" I'm with you there. As to Skyrizi, I'm sorry, but I absolutely cannot stand the way the singer sings "Things are ge-in clearer"; it's pretentious and annoying AF. Why can't she just say "getting" the way non-idiots do? Other than that, I could deal with the song, I suppose.

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    1. Actually, I think that's the way a lot of us speak that word, with the barest "t" sound. Singing is different, I realize, but this one doesn't bother me.

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    2. Amen. I HATE the way she sings that song. “Yeah, that’s all me..” I’m running from the must button.

      I wish these medications didn’t try to have jingles. Indeed, why do they advertise on TV? I don’t want a 2 min ad on something for small cell lymphoma. It’s not like I can remember the name, or buy it myself.

      The other thing? VOCAL FRY. That makes it even worse.

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    3. I just wish they hadn't changed singers, the second one is awful.

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    4. The first singer was more lively and higher and I liked it. The latest singer sounds aweful.

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    5. I came searching to know the name that goes with the voice for the Skyrizi ad. I wound up right here. I love the song, the voice, and hoped to hear real songs streaming live on Youtube, etc. Don't hate , CELEBRATE! aNYWAY, IF SHE SANG THE SONG WHICH SHE, NO DOUBT, ALSO COMPOSED>>AND DID IT THE WAY OTHERS DICTATE, You know, the ones with absolutely no musical talent, at all---Then it would be anythng, unfortunately, EXCEPT ORIGINAL. Nothing is EVERYTHING!

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    6. Ya I agree. Enunciate, enunciate- it IS annoying!

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  2. ^^^^^ Re: "ge-in," Regina Spektor does the same thing in the theme for "Orange Is the New Black" - "Everyone is wa-in, wa-in on you" Is this now a thing? Is it some kind of Millennial dog whistle or something?

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  3. It sounds like Miranda Cosgrove from that Nickelodeon show.....i Carly
    🤢

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    1. It sounds like Willow Smith. I too, have been trying to find out who sings it, just to see if my ear is still good.

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  4. I like this song. It's catchy. When I first googled "Who recorded 'Nothing is Everything'?" the answer was "Nothing is Everything' was recorded by the group, 'Death'
    " Needless to say I was a bit surprised. Glad to find out it's not the same song.

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    1. LoL. I did the same thing, and got the same result. Not really a fan of that version.

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  5. It hits a nerve--a good one-- because it is upbeat. I barely hear the vocals because I just enjoy a nice little EDM riff/hook, if that's what you call it. Clearly I am not the only person that it reached :-) Heck, we can all use something cheerful these days, even if it is background music to a commercial

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  6. It sounds just like Mackenzie Ziegler

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    1. I also think it sounds like Mackenzie Ziegler

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  7. I hate it. The singer has little or no vocal range, it is absurd and pretentious and the braying adolescent who cannot enunciate English is annoying. Brainless.

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    1. Little or no vocal range? We can say that for A LOT of 'artists' these days that make millions of dollars. This is not one of those kind of songs that requires range. It's just a feel good tune. Not an award chasing song.

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  8. I hate it. The singer has little or no vocal range, it is absurd and pretentious and the braying adolescent who cannot enunciate English is annoying. Brainless.

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  9. A great attention getting gingle...and the girl has a great voice

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  10. I LOVE it and even made my own spoof commercial of it on TikTok! catatlantatx

    Next up, I am going to play it on my guitar in acoustic version!

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  11. Anybody figure out who the artist is who created the music?

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  12. I've really liked the song since first hearing it, maybe last winter/spring. And the singer sounds cute as heck to me! Commercial was just on again (doesn't seem to be in heavy rotation these days), and it reminded me to search for the singer (no luck yet), how I got here. She sounds so cute!!

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  13. I like the production, especially at the end of the song where it sounds open, airy and echo-y as they sing "Ohhhhh".

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  14. Yeah, so I googled what this song was ( which is why I'm here ) because I couldn't figure out why it is stuck in my head all day. This is not music that I would pick to play on the stereo, but it is quite catchy, I have to admit. Strange that they keep the artist such a secret...

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  15. I've tried to find out who sings the "Nothing is Everything" Skyrizi song on the commercial, too. To me, the singer sounds like Rosie McClelland, from Sophia Grace & Rosie fame. Rosie has a YouTube channel called "Rosie McClelland," where you can find links to hear some songs she has recorded.

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  16. I'm going to do F.O.I.A. request to find out who the singer is :)
    The original singer's voice is kind of flat but oddly enjoyable.
    New commercials have a different singer, and the music sounds a little different definitely not as catchy.

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    1. I agree, I actually love the older version. The newer one sucks.

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  17. The remix slaaapppsss!
    https://youtu.be/J7rQo2V564k

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  18. correction: group is called Tha Tricksta….

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  19. I too am Skyrizi song addicted, when I am not listening to Jinjer's 'who is gonna be the one' - my other current song addition.

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  20. Hey all. I've been looking for a clean copy of the original version for about a year, too, and found this here this morning. Last year I emailed the Skyrizi company from their contact page, and got this response: "Thank you for contacting AbbVie Immunology. We don't have this information available to us as production of commercials are not done on-site." I used to do radio and my guess is it's just studio artists hired by the ad agency

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  21. I LOVE the jingle! Especially the first lady or band to do it. Two other versions have emerged since the first, and I hate em! If something isn't broken, you shouldn't "fix" it. I'm sure the next ones would sing it for less or something involving money. I loved the first folks and I strongly dislike how it's been done by the last two artists. Does anyone know who the original singer or band is?

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  22. I heard it was from an early Taylor Swift song

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  23. Skirizi singer I think is Bill Champlin of Chicago

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    1. Although it sounds something like Bill Champlin, to me it sounds more the the group Newsong. Billy Goodwin or Russ Lee doing the lead vocals

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    2. Yes, Bill Champlin from Chicago was the first that came to mind...especially the songs "Hard Habit to Break" and "Look Away"

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  24. Well, I found my way here because I wanted to find an image from the Skyrizi ad to inject into ongoing philosophical discussion about the concept of "nothing." I thought it would be amusing to my overthinking buddies.

    I had forgotten that I had been particularly struck, when seeing the ad on TV, by the graphic addition of a symbol for infinity along with the slogan "Nothing is everything." -- Now, I don't care who ya are, that's a classic philosophical line of thought, right there!

    I had forgotten that I wanted to look this ad up, but was reminded again this morning while reading about a study that concludes that crows understand the concept of zero. Of course, the invention of the zero was a monumental achievement in mathematics and enabled a huge advancement for humankind. Crows have been shown to be surprisingly intelligent, and an examination of their using the concept of zero - as opposed to just "nothing there" - in a numerical way of thinking... well, it's interesting to some people.

    In math, division by zero is not allowed. If you play with division by zero, you get 1/0 = infinity, because as the bottom number gets smaller, the quantity represented by the fraction gets larger. (1/2 is larger than 1/3) But if 1/0 = infinity, so does 1/2 = infinity. 1/anynumber = infinity, so then 1=2, 1=3, any number = any number. And that just won't work, so it's not allowed.

    And then there's physics, in which the idea of nothingness, of empty space, is a bit of a problem, and I have heard some very well-placed physicists say that there is no such thing as empty space.

    Everything exists because something is missing. The hole, as it were, is the prime mover. Difference of potential, whether gravity or voltage, or energy state, is what causes motion, what causes events to occur.

    Nothing is everything.


    And then I get here and find more interesting takes of the same silly little commercial: the music, the originality, the entertainment, the variations... and speaking of variation...

    ... the "ge-in clearer" the "vocal fry" -- what is simply "annoying" to most (or appealing to some) is actually a well-studied phenomenon in advanced psycho-social linguistic variability research.
    It's also a matter of semiotics, of communication in signs and symbols.

    "Ge-in" and it's related pronunciations in other uses of words with the "T" sound and its various alternate sounds might communicate quite a bit. It might just be that particular singer's way of talking, but it also might communicate an age group, a social sect, so to speak, a particular demographic cohort. Someone mentioned Taylor Swift - this way of pronouncing "ge-in" could be a particularly effective way of appealing to the same age-income-social group that buys her music.

    And there's the whole idea of tracking down advertising music. :-) This discussion also reminds me of a recent series of articles and youtube videos about a years-long quest of a person in California (I think) trying to track down the original singer in a local Columbus, Ohio pizza commercial from decades ago. (https://www.youtube.com/watch?v=m2s7kAL4L1k)

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    1. Geez Matthew!!! You really didn't have to write an essay, which honestly sounded like a bunch of babble!!!

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