Tom Brevoort works at Marvel, and he wants to make me angry. Not specifically me, however, that would be upsetting. He Marvel Executive Editor, SVP, and Senior X-Men Editor, and he discussed recently how he basically believes that it is better for fans to be furious/angry/otherwise perturbed about a storyline than simply indifferent. If Marvel can stir passions in fans--even objectively, "Bad," ones, that's better than folks shrugging and being bored. I see what he's getting at. I mean, "Secret Empire," was an awful comic, but it had an interesting--albeit odd--idea to have reality-warping powers make Captain America a secret sleeper agent for Hydra. Many fans were angry, but we checked the comic out to see what happened, didn't we?
This reminds me of when I'm watching, "Saturday Night Live," and a really weird sketch comes on. Even if it isn't hilarious, I always say, "I'll take weird over boring." A sketch that is simply dull won't garner laughs or discussion, but if you get really strange with it, that can keep my focus (and if I laugh, too, it is a win-win). Having a comic that makes me angry, piques my interest by being weird, or otherwise stirs some kind of emotion/thought is better than a book I pick up, read, and can barely remember due to how uninteresting it was. If you do something purely for shock value and don't have much substance to what happens, it can backfire. Sometimes doing something utterly shocking can have a remarkable payoff, however. I mean, to stay on the subject of Captain America, a lot of fans were beside themselves when Bucky was brought back from seemingly being dead decades later (in our real time, not comic-book time) as the Winter Soldier, but that is now regarded as one of the better storylines ever told within a, "Captain America," comic! Even if Hyrda-Cap was a swing-and-a-miss, that earlier storyline was a homerun (and you can't win them all, clearly).
Tom Brevoort wants me to be angry, because at least if I'm angry, I'm not bored. It makes sense, but people can eventually just burn out if you keep simply trying to get their attention with a dumb gimmick. "Spider-Man and Mary Jane aren't married now! She has kids with another guy named Paul...and the kids are metaphysical creations who disappeared, but she's sticking with Paul! Oh, and she's Venom now! Plus, she is leaving Paul, but not getting with Spidey!" and so forth for anyone who has followed the latest (main continuity) Spider-Man. I don't really care about Paul and the, "All-New Venom," comic with Mary Jane is decent, but a lot of people just got whiplash from how rapidly things shifted in a manner that seemed simply designed to constantly infuriate readers. Again, at least the Venom stuff has been fun, but all the stuff leading up to it was insanely off-putting...as Brevoort perhaps wanted, regardless of if it got a bit exhausting.
I'm not personally upset with Tom Brevoort and know he isn't trying to bait me or anyone directly (anyone who sent him death threats about various comics, as he recounts, is taking things way too far). He wants to keep fans engaged, though, and if doing a storyline that ruffles feathers helps accomplish that, then yeah, he's maybe doing something right. I'll take a rage-inducing and/or weird Marvel over a boring one. If anything, the company needs to do something a bit strange or upsetting right now to get more attention in the comic-book market. Go ahead, Tom, make me mad!


















