Nike has hired Colin Kaepernick to be a spokesman/face of an advertising campaign. This has enraged people who dislike that he had an opinion and expressed it. Now a bunch of conservatives are expressing their anger by ripping-up or burning the expensive Nike gear they own as a form of protest, I guess? I don't know how destroying something you already own really hurts Nike, but okay. Let's be honest here though, Nike knows full well what it is doing. It crunched the numbers and found hiring Kaepernick would get them more support/sales than it would anger/boycotts. A big corporation doesn't do anything solely for a moral/political reason. Nike realizes more people either support Kaepernick, or at least support his right to have done what he did, than people who are mad at him. By signing this man famous for his protest he wins because he gets money and to spread his message, and Nike wins because they get tons upon tons of press and will most likely get a ton of sales from people now eager to buy their stuff (which they undoubtedly figured to be a higher percentage than folk who will be mad).
|Setting fire to shoes you already bought to spite the company you purchased them from.