Sunday, November 27, 2022

Mad Cave Studios Has Expanded to Lunar For Distribution; The Trend Continues

I wrote earlier this month about how AWA was expanding their comic distribution beyond Diamond to also work with Lunar. I discussed how it seemed like there was a trend where--if I may quote myself--"I'm pretty sure these publishers who are sticking with Diamond but also willing to work with Lunar and/or PRH are hedging their bets on Diamond's comic division folding or otherwise not being used by a chunk of stores." Now, Mad Cave Studios will be working with Lunar as well as Diamond. More publishers expanding to other distributors. Bets are getting hedged.

I honestly think that even if folks hate Diamond, they do need them for the distribution of a chunk of stuff, but ever since 2020 (which seems like eons ago) Diamond has lost its once firm grip on the comic distribution market as the sole entity. As long as Image and a variety of other publishers stick with Diamond as their sole distributor their comic division will struggle along. Plus, many comic and comic/collectible stores will need Diamond for a variety of items besides comics. Still, times are rapidly changing.

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