One of the people unceremoniously let-go is a gentleman named Mark Chiarello, known by friend and industry-folk as, "Chi." Chi was previously heavily involved in a variety of the best-regarded and most critically acclaimed DC projects, such as my beloved, "Wednesday Comics," so his being given the boot especially stings for me, and in the opinions of myself and many others. Also, before you ask, the people let go were by no means disliked, with a lot of love expressed for them by assorted folk, and they all were lacking in any kind of scandal (to my knowledge) so this is in essence a move done by DC to focus on totally revamping marketing. Prestige projects or experimental stuff is less important, and creating a more unified identity seems to be the focal point. It is no secret DC has been struggling with its identity some, from the slow death and eventual rebirth of Vertigo, to the false-start of the, "Black Label," which was essentially sunk by Batman's penis making a cameo.