Friday, November 3, 2023

You Okay, Marvel?

Depending on whom you ask, the Marvel Cinematic Universe is moving along as if it were a well-oiled machine or is a mess behind the scenes. Are things okay or in disarray? An article by Tatiana Siegel at Variety paints a picture of a company unsure what to do after a decade of theatrical dominance that capped off with, "Avengers: Endgame." Once Phase 4 of the film and streaming slate began things just get messy, some argue. Between Jonathan Majors having a lot of personal drama and abuse allegations, an unclear exact focus with a bunch of films and shows, and so forth, there are arguments the MCU is chugging along, but with some concerns.

I'm not a Disney/Marvel executive so I don't truly know what's going on. I will say a whole decade of dominating the popular culture zeitgeist is impressive for anything and Disney/Marvel may not be on top of the World, but still matters for sure. There will be comics, movies, and shows for years to come and even if the MCU isn't the be-all-end-all anymore, it still will be important and Disney & Marvel will adjust strategies as needed to maintain relevance. After all, Disney knows a thing or two about maintaining staying power for decades upon decades. Marvel and its cinematic universe may not be in the absolute best shape, but it is still doing better than simply, "Okay," I personally think.

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