Thursday, August 16, 2018

Judge Me if You Want, I Love the Viral-Hit Song, "Mooo!"

Just yesterday I was saying how the concept behind the song, "Medicine," was stupid and resulted in a super-weak result. Then, I'm reading the AV Club today and learn about how a rapper from South Africa known as Doja Cat created a jokey song titled, "Moo!" The whole thing is basically an exercise in her doing silly cow and barnyard puns whilst referencing other rap songs with a farm-twist. She is literally rapping as if she were some kind of cow, a concept far-fetched enough as the basis for a jam that it makes me think of the elaborate plots Warren Zevon would weave back when he was alive with his tunes--of course this is moreso incredibly absurd and corny, yet it actually works really well and is quite entertaining. That she made it up basically on the fly as a lark is especially impressive.

There is a smooth beat and the verses are a great mixture of funny, bragging, and self-awareness. The incredibly low video-quality of the music video just adds to the charm, with what I assume to be a production budget of about $10 where Doja Cat dances in front of a really glitchy green-screen featuring cows, food, and for some reason, anime breasts. The biggest, "Special effect," if you want to call it that, would probably be Cat's expert twerking in a cow-print hoodie, which is as weird as it sounds. "Mooo!" is just the right mixture of dumb and ingenious--kind of like the show, "Aqua Teen Hunger Force," with about the same intentionally bare-bones graphics-work. I am intrigued to check out Doja Cat's official release debut now, so I guess that's an example of a viral video doing its work to get people interested in her other musical output!

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