|Even the headline about this sounds absurd.|
Basically, if you haven't heard, the ad features a diverse group of young people (A Muslim lady, an Asian man, rich people like Kendall Jenner) joining a protest about...something, and marching proudly to show how they are hip and proud millennials in-between taking short breaks to drink Pepsi and engage in break-dancing (I'm not making this up). It all comes to a head however when the protesters encounter some cops and Kendall Jenner hands a Pepsi to the police officer who cracks it open and drinks it to the loud cheers of the crowd. Racism/Sexism/Homophobia/Xenophobia solved everyone, we can go home now!
|What the dickens are they even protesting?|
How the Hell could Pepsi make a video about protesting where a bunch of people mad (although they don't even look upset) about nothing in particular are able to make the world a happier place by simply sharing a Pepsi with a Police Officer? Is that all everyone who ever protested had to do--offer the police a Pepsi? I think Bernice King, one of the daughters of Martin Luther King Jr. summarized it best in this actual Tweet she sent out today:
Pepsi wanted to seem cool and hip by talking about protesting and having a blasé celebrity appear, but instead just came off as even more removed from reality. Pepsi's ad is as much an example of talking to the youth-culture of today as that joke where Steve Buscemi pulls a, "21 Jump Street." We clearly see what you're trying to do, and it ain't working.