Thursday, April 16, 2026

The “Refresher Wars,” Are Here

Do you want a tasty drink (often with caffeine) that isn’t coffee or a bubbly soda? Well, for some time, Starbucks was the go-to if you wanted a, “Refresher,” drink. When something is popular, however, others take note and also do whatever is getting press. After all, good artists copy, great artists steal. With that in mind, we’ve got a lot of great artists popping up, so to speak. Another popular coffee location, Dunkin’, has been going hard and heavy on its own version of refreshers. Panera has them. Beloved drive-in chain, Sonic, is at it too. Oh, and the biggest fast food brand around, McDonald’s, has plans to offer their own spin on refreshers plus handcrafted sodas (so watch your back, Swig). The question some have, however, is why do people love refreshers?

Millennials and GenZ are apparently big fans of these drinks as they lack the bitter or overly sweetened taste of iced coffee (for those weirdos who dislike coffee), can be colorful/fun, don’t have to be too caffeinated, and are simply nice and refreshing, as the name indicates. They’re getting lots of hype, so the corporations are eagerly hopping on the bandwagon of this latest trend. Once upon a time, everybody was trying to be Atkins diet-friendly. Then, lots of people were opposed to gluten even if they lacked celiac disease or such. During the COVID-era lockdowns, we were all creating, “Cloud coffee,” out of boredom. The list goes on, and as of right now, the latest metaphorical bullet point happens to be refresher drinks. Hop on the train or be like me and dodge out of its way because they’ll take my iced coffee from my equally cold, dead hands. Don’t worry either way, because before too long, the next popular trend will be here and you’ll love it…or find it annoying.

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