Marvel Rivals has become a huge hit with lots of video-game aficionados being big fans. It resulted in comics with characters who are featured in the game that were originally only vaguely popular (Jeff the Land Shark, Peni Paker, etc.) experiencing a massive increase in attention. One interesting thing is that Marvel solicited variant covers themed for, "Marvel Rivals," before the game was released. They weren't ordered that heavily as for all people knew the game could've bombed. Now, however, those variant covers are immensely popular and selling like the hottest of hotcakes.
With these, "Marvel Rivals," covers so far there are four options by Netease. There is a Spider-Man variant for, "Amazing Spider-Man," #65, a Venom variant with, "All-New Venom," #2, a Magik variant featured with, "Magik," #1, and Storm gets the spotlight on, "Storm #4. The covers star the characters in the form they appear as within, "Marvel Rivals," and are getting to be quite sought after. An upcoming variant for, "Fantastic Four," #28 will also feature the earlier-discussed Jeff and Galactus' daughter (a deep-cut reference for sure), Galacta with some snazzy Peach Momoko artwork.
The, "Marvel Rivals," covers that have been released so far have a cover price of $4 but are selling for at least $25 each, sometimes a chunk more. This is fascinating to see comics based on a game based on comics getting so much hype. Will these variants cool down a bunch of stay relatively hot? I guess a lot of that depends on if, "Marvel Rivals," can maintain its popularity. For now, however, these variants are a hit.
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