Pepsi Wild Cherry Had a PR Fiasco, but Did People Read Too Much Into a Post?

I don't like the taste of Pepsi. Whether it is regular, diet, or any of the various flavors. Therefore, it feels weird when you've got me defending the brand and saying people are reading way too much into a social media post Pepsi did. A chunk of days ago, on Threads, Pepsi/whoever works for social media there wrote, "Pepsi Wild Cherry is what happens when regular cherry stops asking permission." It's a cute little joke about being spontaneous and throwing caution to the wind, right? Well, a number of people thought it sounded like it endorsed sexual assault. I suppose from a certain angle I could see that interpretation. If someone has suffered any kind of sexual assault, harassment, abuse, or so forth, then such a phrase could be triggering. Why would that be the first thing that pops into the heads of other folks, though? I'm surprised someone would read that and immediately think it was, "Rapey," as opposed to a bland statement about seeking out fun and adventure.

Suffering any form of abuse or assault is horrible. If Pepsi had intended to make light of SA, then it would make sense to drag them online relentlessly. The drastic interpretations of this post, however, seem very extreme. I don't think a billion-dollar corporation is going to think there is anything humorous about rape...well, a company with Elon Musk as the head might have him crack such a joke, but he's an asshole. As for how Pepsi handled this, they took the post down and apologized for how it, "...landed in a way we never intended." That's probably the best way to handle things, as opposed to ignoring the outcry or doubling down the way some brands desperate to go viral might--remember when Radioshack was on the way out and started making graphic tweets about sex toys? So yes, this was a fiasco, but in 2026 terms and the garbage fire that the internet has become, this will probably all be forgotten within a week when something even crazier happens, like Dwayne Johnson accidentally harpoons a manatee during a promotional stunt-gone-wrong for the new live-action, "Moana," or something else outlandish but fitting for what this World has become in the past half-decade. On the bright side, at least Pepsi didn't have to buy anybody a fighter jet.