In the early 2000's, Heinz did a weird promotion to make ketchup more appealing to kids. Children and adults already generally love ketchup, so why mess with a good thing? Nobody knows what they were thinking, but the desire to make ketchup fun and colorful gave us Heinz EZ Squirt. If you've ever wished your ketchup could be an even brighter red or green, you're a little strange, but you were in luck. It gets weirder, however, with the blue and purple colors as well as the, "Mystery," option that might squirt out teal, pink, or orange.
Kids were (mostly) down with it (even though the novelty quickly wore off), parents were disgusted, and even advertising how it was fortified with healthy ingredients made it hard for some people to overlook the vibe off a dollop of blue paste-looking strangeness on a burger. Heinz EZ Squirt landed with a (colorful) splash, but quickly ran out of steam. It was discontinued in 2006 and remains a bizarre footnote in food history.
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