I was thinking the other day about certain movies, games, and other stuff I would get excited for thanks to enticing trailers, only to end up a bit dismayed with the final product not at all nearly living up to what I expected. I understand a trailer/ad/etc. is supposed to build hype/interest, but it can paradoxically harm the result when it is little like what was initially promised.
One big example of this would be, "Watch Dogs." That surprise first trailer years ago was insane. Moody, gorgeous graphics, and just cool. It piqued everyone's interest, and the resulting game was fun but not Earth-shattering. Many fans were annoyed the graphics didn't match the trailers in quality (even on PC) and the gameplay had more busy-work and mini-games than badass hacking. Sometimes, a trailer totally misrepresents the tone of something. The movie, "Home Sweet Hell," was advertised as an over-the-top comedy with Katherine Heigl and Patrick Wilson. It ain't that at all, instead being pitch-black in tone with some twisted humor, but you're laughing more because you're uncomfortable with how gruesome the story gets as opposed to having your funny bone tickled. The flick was ravaged by critics and seen by few.
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| Lots of people compared and contrasted the, "Watch Dogs," trailer versus the game. |
I imagine anyone reading this article has had an example pop into their head of a trailer that was much better and/or different from the final product. I don't begrudge anyone for trying to make an awesome trailer--you want to sell your product, whether it's a movie, game, television show, or anything else! Just be aware that when you give people the wrong impression about what they're getting or truly show, "All the good parts," in your trailer with nothing left to surprise the consumer, you might have a problem on your hands.
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