Putting aside how that basically makes little-to-no sense with the history of the character, and that I figure there is some other twist coming revealing how this is a clone/he's still a good-guy triple-agent or something, it is a moderately interesting (and extremely silly) idea. I mean, this gets press attention and makes people freak-out, but the kind of freaking-out where they go and buy the book to learn more, so kudos to Marvel for all the money they'll make off of this.
I mean, these are fictional characters, so we can really do whatever we want with them, but even fiction needs to have logic. The reveal of Iceman being gay has some history and clarity to it and makes more sense than just going, "Hey, let's give Steve Rogers a boyfriend!" I mean, you could always introduce a gay Steve Rogers from another reality, or if you do a re-boot make Steve Rogers gay, but as it stands now with the character we currently have within the comics, it just would appear to be a purely cynical move to, "Break the internet," so-to-speak.
That basically has been what kind of week we've had in regards to Captain America. There has been controversy over the idea of Steve Rogers being a terrorist, people protesting for and against the idea of him having a boyfriend (in the form of Bucky) and meanwhile DC is going, "Hey, you know we're doing another huge re-launch right? Please pay attention to us!" What cracks me up about all this is that if somehow Marvel were to give Steve Rogers a boyfriend I personally feel it shouldn't be Bucky. No, it should be someone he met after thawing-out of the ice who helped him acclimate to the new world. Someone who has different interests but still enjoys Steve's company. A person whom Steve has had many arguments with but in the end still considers a best friend and shares a close currently-platonic love with...