|MTV is "Music Television" in the same way TLC is "The Learning Channel".
I did a report for a college class back in the mid-2000's where we evaluated a particular health-message in various forms of media. One of the forms of media we were supposed to evaluate was the music video. My professor said for the next year he was probably going to drop music videos from the project because they just seemed to never be broadcast anymore, and at that time I agreed. Then something interesting happened, YouTube became really popular (and watching music videos on iTunes, or other websites, but mainly it was YouTube).
These days you still will almost never find music videos on basic cable channels. However, if you go onto the internet and search for a song that is quite popular the odds are not too shabby it will have a music video. Sure, these music videos may not have the insane production values that some contained back in the 1990's when videos were in their heyday (Michael Jackson spent literally millions on his, for one example), but they exist. Whether it is an extremely mediocre pop-rapper declaring how she is fancy, or Snoop Dogg and Jason Derulo--excuse me--"Jasoooon Derullloooo", informing women with large bottoms they need to wiggle, new songs are indeed getting music videos.
I honestly would not have predicted this happening; I thought music videos were going to go the way of VHS tapes and Surge--namely, old ones would still be around getting dusty and spoiled, but new ones would not be produced. However, just like Surge, music-videos now are making a comeback thanks to the internet. This isn't a loud and outrageous return, but a quiet one that nonetheless is occurring. Perhaps this is because we as human beings like to have both visual and auditory stimulation, so it makes sense that music videos would refuse to go away. After all, why would we want to strain our imagination and think of imagery for a song when we can just log onto the web and see some (he asked slightly sarcastically)?
|We've always desired something to "see" with what we hear.
While I once thought music videos were doomed they have now risen from the ashes of cable television like the veritable phoenix of legends. It has been truly interesting to see this form of media that I thought was petering out come roaring back--albeit in a quiet-ish roar, if such a metaphor makes any sense. I can only wonder what other seemingly antiquated form of media or technology will suddenly be given new life thanks to the creativity of others. I really am curious what could get updated next. Maybe the watch? Nah, who would do that?