You may recall when HBO MAX started just going by, "MAX," but everyone still called it, "HBO MAX." Well, I have, "Good," news, you can continue to ignore the idea of just calling it MAX because Warner Bros. Discovery has officially rebranded it right back to, "HBO MAX," for...reasons? I mean, people know, "HBO," can mean quality, so the streamer wants to come across as not just being trashy reality television--that's the job of the Discovery+ app, God bless it. When the change was announced, it was basically acknowledged people would mock it, with HBO's own John Oliver getting a shout-out; he did indeed go into this subject on his show, joining everyone in ripping HBO MAX for the rebrand-to-an-old-brand.
Sometimes, a rebrand can be the best thing possible for a company. For example, I just recently posted how the good folks behind the Pizza Cupcake were making new products and therefore changed their name to Incredifulls with the Pizza Cupcake as a product--that makes sense! Other times, however, a rebrand just looks stupid. This is one of those times. So, HBO MAX--in the words of music producer and inspirational speaker D.J. Khaled, "Congratulations, you played yourself."
