It all started innocently enough. McDonald’s CEO and chairman, Chris Kempczinski, was in a promotional video discussing the latest offering from the chain. Called the, "Big Arch," he took tiny bites and otherwise didn't seem that into the burger. It was awkward and kind of funny, with McDonald's itself poking fun at the incident. Fast Food is a vicious business, however, and the other companies smelled blood in the water.
Yesterday, March 4th, Burger King's official TikTok posted a slightly older video of the CEO taking a massive bite out of the Whopper before grinning and remarking with a sauce-covered face all he needed now was napkin. Shots fired. Oh, and you know Wendy's had a plan too as its, "US president, Pete Suerken, shared a [new] video online of himself eating a burger from his fast food chain. But in his video, not only does he take a big bite, he apparently eats the entire burger. He then tops it off with a fry dipped into a milkshake." As of today, A&W is getting into the trend with their advertising character, "Allen, the A&W Guy," wearing an outfit suspiciously like Kempczinski's on Instagram and enjoying their signature Teen Burger before concluding with an invite for, "Chris," to join him for lunch sometime. It is admittedly hilarious, but how did this become a thing?
I suppose, considering the current state of our Nation and the World, sometimes you just need something fun to happen that you can discuss with people. While this is a bit embarrassing for McDonald's, even them getting clowned on keeps the company in people's minds while allowing other companies to get some attention too. It's relatively good-natured and low-stakes joking around, and that is a refreshing change of pace from our current reality. Hell, I've seen people remark how they'll try the Big Arch burger just to see why it got so much press, so mission accomplished for McDonald's? We all get to tell some jokes and watch as random executives from fast food chains eat some burgers, it's nice and chill!
I, myself, can't eat burgers that contain beef due to my allergy. I love a good Bison burger (cooked on a separate grill) or even a veggie burger with real bacon on it--although restaurants do get confused by such an order. Seeing all this talk about food from various companies gives me a hankering for them, so in the end, everyone wins, even McDonald's, as the butt of the joke. Welcome to the Burger Wars. Unlike other current ones, this is thankfully all just in good fun.
Love this!!
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