I don't mind spoilers. If you tell me how a book/show/movie or such ends, I'm cool with it. That said, I appreciate when movie trailers leave a little mystery, and if I want to be spoiled, I need to seek it out. Sometimes an ad for a movie seems to reveal basically everything there is to know, with little left to our imagination. When a trailer actually reveals very little, it makes me take notice. For example, the movie, "Longlegs," didn't even reveal the titular serial killer in any ads--that's pretty wild--instead, it focused on world-building with little websites and creepy ads. The movie, "Weapons," is coming soon and doing the same thing.
"Weapons," gives us a hook and little else. The poster and trailer lay it out clearly. Every child in one teacher's class woke up in the middle of the night, ran off, and were never seen again. It's a scary concept and raises a lot of questions--questions the trailer refuses to answer any of! Give the poster a look here:
Speaking of not showing everything in a trailer, I was impressed that, "Fantastic Four: First Steps," did not reveal Galactus at all in the teaser trailer and only showed a hint here and there of him in the official trailer. There have been leaks that indicate what he'll look like (similar to the original comic form), but people have to go looking for such things. Piquing my interest in a movie by having me wonder what happens sometimes is a better way to make me interested than just laying everything out. Plus, then the people who do hate spoilers for stuff are pleased too! Everyone wins!
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