Onder Law is a local law firm. We have a lot of them in Saint Louis as we're a sizeable city. Various lawyers have ads that range from serious to silly. Many of them use real clients, some of them use actors, "Reenacting," a client's account of how the lawyer helped them. Both ads at least use real humans. Not Onder Law, however. They have proudly debuted an advertisement that they brag is 100% AI. Ugh.
Supposedly, the idea is to spark conversations, but many STL-based Reddit users (and I) agree that this is more AI Slop. Onder Law couldn't help the local economy by hiring actors for the segments? They didn't pause to consider that a law firm that deals with real cases would look like they couldn't get any real people to voice support? They didn't consider that the optics in the ad itself are weird, too? I saw someone point out online how it's strange when the only grouping of people of color in the ad is pictured on a basketball court covered in graffiti (and it is identified as Jennings) while white folks are shown in country club outfits playing tennis or cornhole in other Saint Louis areas. Yeesh.
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| A real ice cream shop would have spelled, "Custard," right. |
If Onder Law cares about Saint Louis, they sure have a funny way of expressing it. Spending a bunch of money outside our region to create a messy AI ad filled with stereotypes, dumb jokes, and that just looks a little wrong (AI ain't perfect yet) doesn't inspire confidence. I mean, it makes me want to never use Onder Law if I have need of a law firm. An advertisement that turns people off to your services is a pretty bad marketing idea, I'd argue. You do you, though, Onder Law.
Yea these ads are gross, I feel like my eyes glaze over anytime they come on.
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