Thursday, June 19, 2025

Comics Distribution Gets Crazier as Dynamite Leaves Diamond and DC (Allegedly) Joins Universal

The New Ad Populum-owned Diamond Comic Distributors has been an utter hot mess that refuses to pay (or communicate) with vendors/stores and apparently feels like it is, "Playing chicken with idiots," in that regard, while still having time to sue other folks like Alliance Entertainment (who were orignally going to be the party that bought Diamond before that fell into disarray). Barely any publisher was still using Diamond, with Dynamite being the last bigger name still there (and suing them too). Even Dynamite has fled Diamond now, however, for Lunar. Diamond is going to quit doing a print publication, too--although what/who is even left for them to solicit? That settles almost everything outside of some lawsuits though, right? Diamond is most likely going to wither away as a company, and some other entities might emerge to compete with Lunar and Penguin Random House...no more big changes, yes? Oh, wait...

DC is going to sign with Universal (who distribute comics extensively in Canada) to deliver their comics in America, according to a self-declared scoop from Bleeding Cool. For those keeping track of this utter mess, Universal actually was partnered with Ad Populum when Diamond was purchased and acquired a chunk of assets not related to comic distribution--which puzzled folks. Perhaps this was a piece of that puzzle--Universal didn't want Diamond's comic branch for the U.S. because other plans were already in motion! Everything is just getting messier in these comic distribution wars, and I know many people are sick of reading/hearing about it, but I'm fascinated by how bizarre this is all getting. As soon as one element settles down, something else gets all unstable and unpredictable. I'm 100% sure there will be more on all of this as it develops.

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