Tariffs and other economic uncertainty have resulted in lots of things that used to be a set price increasing in cost. The Dollar Tree is now more than a dollar before tax, generally about a buck and thirty cents plus tax. Five Below has a number of items that are five dollars or less, but added a bunch of, "New," stuff that costs more to kind of hide how a lot of items went up above five dollars, too. Arizona Iced Tea has always been 99 cents for a tall boy can since 1992; it is holding the line in the face of everything.
I don't love Arizona Iced Tea, but I do like it. When I want something other than a soda/seltzer, or coffee, I enjoy a tea. Arizona Beverages’ chairman and co-founder, Don Vultaggio, has said that as of right now, the cans will not cost more than 99 cents. The company is privately/family owned and can make those kinds of choices as there are no shareholders to influence things, and even with an increase in costs due to aluminum from Canada, the plan is to keep the price the same. Besides absorbing some costs, increasing volume and sales, as well as promoting tall boy plastic bottles by lowering their price to boost those sales.
Not every company can take measures to reduce costs and help consumers pay less, but if a business can and does so, that is admirable. I applaud Arizona Iced Tea for keeping the price as low as possible in a time when everything keeps costing more. Now, if you find any stores marking it up over the dollar, that's just greed.
No comments:
Post a Comment