Saturday, June 14, 2025

The Latest Iteration of Diamond Comic Distributors is Really Going Down in Flames, Eh?

Diamond Comic Distributors kicked off 2025 by declaring bankruptcy. After a ton of drama ranging from whether it would survive as it was, to who was even going to buy the damn thing, Ad Populum partnered with Universal Distribution to buy the majority of Diamond and split it up. Ad Populum took the comic distribution aspects of Diamond over around Mid-May and has been taking the company down in flames since then. Between massive layoffs, not paying anybody what they are owed, implementing new unpopular policies on No Cost Reorders or CODS, and sucking at commmunicating anything, like, at all, to retailer, it is all really bad. Publishers are pissed, comic shops are mad, and pretty much nobody is using Diamond besides Dynamite (a publisher) and shops that order Dynamite books.

The thing that boggles my mind is why Ad Populum contributed as much money as they did with Universal to buy Diamond and only screw everything up specatularly? Is the intention to kill Diamond for some reason, and are we witnessing a company intentionally being run into the ground for some unclear reason? I do wonder if things would have been better if Alliance Entertainment had bought Diamond as was the initial plan before that all fell apart, too. We'll just have to wonder.

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